Product Information Management is Key for Mobile Commerce

Mobile devices can no longer be disregarded as a simple tool for texting and gaming. They are an imperative tool for keeping up with consumer’s needs and allowing immediate access to your store. As the environment flourishes for mobile commerce, it’s vital for retailers to offer a seamless, functional, and compelling shopping experience through the mobile marketing channel. Accuracy and consistency in product information management is key for mobile commerce.

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Mobile Commerce is a Revolutionary Tool

Mobile devices are becoming more and more of an essential tool for brand marketers, so much so that mobile commerce has become just as powerful as eCommerce. With more mobile devices in the world than people, consumers now expect their smart phone experience to be as seamless as their web, and even their in-store experience. Thus, retailers must work even harder to keep their customers happy on all platforms.
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