How Catalog Automation Improves Customer Experience

Your customers expect a consistent, highly tailored, and contextualized experience across all channels and devices, each time they interact with your brand. It’s not just about grabbing their attention, it’s about keeping it. The 2015 Digital Trends Briefing revealed customer experience as the leading business essential in 2015, as well as the next 5 years to come. How can you stay relevant? By using catalog automation software, your company can ensure a truly effective customer experience.

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What’s Included in Catalog Automation Software?

Technological advancements and marketing innovations have pushed catalog creation requirements to the next level. Retailers’ objectives become increasingly harder to reach without the proper tools to keep up. If your business relies on print and digital catalogs, you are faced with the challenge of creating unique, brand-oriented material that is timely, consistent, cost-effective, up-to-date, and always accurate.

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5 Benefits of Catalog Automation Software

Challenges in eCommerce increase daily as consumers decide when, where, and how they shop. The growing number of marketing channels makes catalog management much more difficult for retailers. They must deliver product information to customers in a timely, efficient, and personalized manner. Otherwise, they risk losing them to competitors.

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Should You Offer a Print Catalog for Your eCommerce Business?

In today’s changing marketing landscape, it may seem like print is a dying breed. With the speed and convenience of digital marketing, a print catalog may seem useless and inferior. However, print catalogs still remain an extremely effective means of selling. Online and offline channels must coexist in order for your company’s brand to remain relevant and thriving. Should you offer a print catalog for your eCommerce business? In short, yes.

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Podcast: CatalogStudio PIM Software

 

Hari Ramamurthy of Questudio sat down with Podcast Village to discuss the ins and outs of CatalogStudio, their foundation software for Product Information Management (PIM). CatalogStudio is a powerful system that is made up of several modules that provide all the features needed to create, manage, and maintain all product information in one central repository.

Of the hundreds of features the PIM software–CatalogStudio–offers, here are just a few significant ones that show its capacity and complexity.

1. Taxonomy of Cataloging

CatalogStudio gives clients the capability of managing the taxonomy, product family level information, and individual product information to create the overall structure of their catalog. It provides content management of one or more catalogs with complex, unlimited category hierarchy.

 2. PDF Express

Customers can publish PDF catalogs in various outputs using customizable templates generated in real time on their websites or portals. The PDF Express is a unique feature in that it allows online and offline publishing.

3. Full Import/Export Facility

The PIM software also provides the ability to import from various sources, including excel spreadsheets, text files, etc. along with the ability to export to multiple formats, such as .xcl, .xml, .pdf and many others.

4. Print Publishing

This feature allows you to feed data directly into Adobe InDesign, which is extremely popular for catalog publishing. It is provided by the plugin called InStudio to create very complex custom catalogs.

CatalogStudio is just the foundation product of Questudio. Typically customers will need this foundation in order to use the other software. Once you have the PIM software, Questudio provides InStudio for print catalog publishing, WebStudio for ecommerce framework, and MarketStudio, a web portal for sales and marketing staff. To learn more, check out the full podcast or contact Questudio today!