How Catalog Automation Improves Customer Experience

Your customers expect a consistent, highly tailored, and contextualized experience across all channels and devices, each time they interact with your brand. It’s not just about grabbing their attention, it’s about keeping it. The 2015 Digital Trends Briefing revealed customer experience as the leading business essential in 2015, as well as the next 5 years to come. How can you stay relevant? By using catalog automation software, your company can ensure a truly effective customer experience.

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What’s Included in Catalog Automation Software?

Technological advancements and marketing innovations have pushed catalog creation requirements to the next level. Retailers’ objectives become increasingly harder to reach without the proper tools to keep up. If your business relies on print and digital catalogs, you are faced with the challenge of creating unique, brand-oriented material that is timely, consistent, cost-effective, up-to-date, and always accurate.

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5 Benefits of Catalog Automation Software

Challenges in eCommerce increase daily as consumers decide when, where, and how they shop. The growing number of marketing channels makes catalog management much more difficult for retailers. They must deliver product information to customers in a timely, efficient, and personalized manner. Otherwise, they risk losing them to competitors.

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Should You Offer a Print Catalog for Your eCommerce Business?

In today’s changing marketing landscape, it may seem like print is a dying breed. With the speed and convenience of digital marketing, a print catalog may seem useless and inferior. However, print catalogs still remain an extremely effective means of selling. Online and offline channels must coexist in order for your company’s brand to remain relevant and thriving. Should you offer a print catalog for your eCommerce business? In short, yes.

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Catalog Automation Software for your Ecommerce Business

Remember the days of mail order catalogs delivered to your front door? You’d wait eagerly for the oversized catalogs from various retailers to arrive, spend hours flipping through the glossy pages, circling items you wanted to purchase. Mail order catalogs were the way of the future…20 years ago.

Now companies are leveraging their web presence by cataloging their inventory through use of automation software.

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