Tips to Enhance Omni-channel Marketing

Over the past decade, we have moved from brick and mortar stores being the primary point of sale, to the Web and now, with the spurt in mobile devices users have multiple ways to engage with a business. To be able to benefit from the shift, as an organization you have to offer solutions that enable multiple modes of engagement for your customer. Customers no longer only expect such a unified approach to sales but demand it. Over the past year or so, more and more retailers who primarily offered online stores are augmenting it with brick and mortar stores.Read more

Seamlessly Integrate Product Information Management With Dealer Portals

The lack of consistent information about products is an extremely common and frustrating experience for online shoppers. Seen from a company’s point-of-view, given the short lifecycles of products, and the sheer volume of products on a website, it is difficult to create and maintain the data without using a mature PIM software. Product Information Management software makes it possible to maintain, harmonize and update the data centrally and remove the errors that tend to creep in through manual systems.

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Product Information Management is Key to Omnichannel Success

In times when customers are growing more demanding, and dictating the retail industry, an omnichannel approach allows businesses to keep up. Omnichannel retailing allows businesses to create more meaningful and more consistent customer experiences across every channel. The key to omnichannel success lies in managing business operations and integrating channels to streamline and enhance the customer journey.

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