Product Information Management (PIM) Software as a Stepping Stone

The systems, strategies, and processes to manage product data is referred to as Product Information Management (PIM). With eCommerce solutions becoming ubiquitous, PIM software is set to gain momentum. PIM is a precursor to multichannel or eCommerce initiatives. It is viewed as a software application that can address the challenges of item management through the use of tools and processes.

Questudio’s CatalogStudio PIM software is a powerful system consisting of several modules. It provides all the features needed to create, manage and maintain all product information in one central repository.

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Ways to create a single up-to-date repository of product information

Omni-channel commerce thrives on product data and more so on organized and cleansed product information. Inefficient sales processes, falling sales revenues and poor brand image are some of the effects of maintaining poor data quality. It becomes difficult for organizations to maintain single up-to-date repository of product information with the help of product content management.

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