CatalogStudio – Version 10.5.0.0 Released on January 23, 2018

CatalogStudio 10.5.0.0

A new version of CatalogStudio – Questudio’s flagship web-based software was released on January 23, 2018. The new version features which are implemented in this release are Asset Management, Advanced Export, Redesign Import, Improved Search, Dashboard changes and many Ease of Use features. The performance optimization has been improved in the new version.

3 reasons you should be using a PIM

Product Information Management

PIM stands for Product Information Management. It is an essential tool for retail businesses that manage multiple products online, regardless of size.

Solutions like DropBox and other cloud filing cabinets fall short when it comes time to collaborate on the development, marketing, and launch of a product. Even juggling the data and content related to a single product can seem like a circus. Information is scattered. Files are mislabeled. Assets are misplaced.

This is where a PIM makes all the difference.

Here are 3 undeniable reasons why you should be using a PIM:

Centralized content and information

A PIM let’s you create, enrich, and distribute product content and information in one place. Better yet, it let’s you relate those products to catalogs and other assets.

So for instance, let’s say you sell decorative rugs and you are getting ready to launch a new product called the Maude Rug. You can enrich it with a product description, specifications, and other data points.

Then you can add related product images, press releases, and other assets. The power of the PIM is in the linking of products, assets, attributes, and catalogs so that everything is easily accessible in the cloud.

Regardless of the complexity of the PIM, the ability to enrich, relate, and share products and catalogs is a fundamental reason why these solutions are so great.

We have an amazing software that does exactly this, PIM Solutions

Increased efficiency and productivity

This central hub gives access to what your team needs in a standardized and centralized way. There will be no confusion or lost time trying to locate things. PIM systems are generally outfitted with handy export tools, and the ability to make your catalogs public, so you can share everything easily.

You’ll make progress faster, team morale will stay positive. And more importantly product quality will increase, which is really a benefit all it’s own.

Improved product content quality

Using a PIM increases the likelihood that products will get the attention they deserve through enrichment. You will make less mistakes because you are less likely to let them go unnoticed.  And that extra attention is crucial.

Accurate, error-free product information helps build trust with your customers. Well crafted product descriptions bring the right customers closer to purchase. And product images, videos, and other assets are key to getting that product past checkout.

The more time you waste fumbling with an out dated filing cabinet, the less attention you can give to your products.  A PIM gives you the right infrastructure to centralize, streamline, and improve the way you work with your products.

But how much does Product Information Management cost?

PIM systems are seen as expensive, technical systems. The market is shifting now to include affordable, user-friendly alternatives that don’t require a computer engineering degree to understand.  Doing a bit of research reveals a world of product management tools for companies of every size and shape.

With Questudio you need not even worry about cost becasue we offer our software for FREE, Check it out here

Blog Credits : Plytix

SaaS based Product Information Management

SaaS based Product Information Management

Internet-as a service

SaaS (Software as a Service) is a software sharing model where some third-party hosts applications and makes it accessible to consumers over the internet. It is also commonly stated to as ‘on-demand or web-based software’. One can easily use the software via the internet where no installation or maintenance is required. This gives user freedom from complicated hardware and software management. SaaS applications run on its provider’s servers. The access to applications is managed by the provider. Questudio also offers CatalogStudio in a SaaS-based model.

An easy way to comprehend SaaS

SaaS model can be understood better by comparing it with the working of a bank. Bank provides trustworthy and protected service to its customers and at the same time protects their privacy. Bank customers use identical technologies and financial systems without any worry about their private information which cannot be accessed without authorisation.

The SaaS model provides many benefits to its customers which are as follows:

Pay on the go

The main benefit of a SaaS model is that it is not necessary to purchase a software to install or any additional hardware to support it. A SaaS product usually works within a browser. Customers can use the SaaS model by paying a subscription fee. All a customer needs is a good internet connection. Payment is usually made on ‘pay as you use’ basis. Customers only pay for the services they use. It allows businesses to work out a more precise budget plan. At any point in time, if the customer prefers to terminate the SaaS subscription, he can just stop using the service. This helps in cutting the recurring costs.

Gain access to complex applications

SaaS makes even complex applications for enterprises affordable for those organizations which do not have software and infrastructure resources. It does not need any special software to run. The SaaS model does not require the customers to update or maintain changes in the software.

Workforce advantage

SaaS model does not require the development of applications to run it on different devices as the feature is already provided by the service provider. It does not require any onboard expertise team to manage any safety issues. The service provider will safeguard the data irrespective of the device using the service.

Easily accessible

SaaS services can be accessed from anywhere as data is being stored in the cloud. It can be accessed from a computer or a mobile device which has an internet connection. The data stored can be retrieved easily on the go. Customers need not worry about the data on their device getting damaged, as data is stored in the cloud. Data stays secure in the cloud even if the device using it gets corrupted. As the service can be accessed from any internet-enabled device, it is easy to monitor usage of data and make sure everyone views the same data.

Customisation made easy

Software as a Service provides the advantage of customising applications according to the needs of the business or customers. Customisations are well-maintained by the service provider. SaaS regularly provides upgrades which can easily be adapted by the customers in terms of risk and cost.

Product Information Management and ROI

Product Information Management and ROI

Processes and technologies aimed at managing information about products are referred to as Product Information Management. With the speedy growth of e-commerce and the fame of online stores, PIM is gaining importance. Availability of high-quality product information is essential as consumers devote more time exploring products online.

Questudio’s CatalogStudio PIM software works as the central repository. It helps create, manage and maintains all product information. CatalogStudio software consists of numerous modules which are suitable for enterprises and SMEs.

PIM directly impacts the revenue and cost of a company. The effects of PIM on returns on investment are:

Increases sales

Customers search product information across platforms before their purchase. Availability of accurate product information increases sales. It has been proved through studies that online conversion ratios can increase by up to 56% through PIM. PIM helps in cross-selling and up-selling. Retailers with PIM established a better relationship between products than those without PIM. PIM helps in lowering the uncertainty about products which results in higher purchases, in turn, resulting in higher sales.

Lowers maintenance cost

Product information system helps in reducing the search time and helps in retrieving the information faster. It helps to minimize the time required to edit a product information. The repetition of product entry is highly reduced. As it provides many tools for product validation, the number of errors is considerably minimized. It curtails the time spent on customer enquiries by presenting precise product information. Hence, companies spend less cost in maintaining PIM.

Reduces return rates

Product returns and grievances are a result of inaccurate product information. The common complaints about a product return are incorrect or outdated product description, the difference in online and shelf price and product received is unlike the product advertised. Recent studies state that consumers are cross-channel purchasers. It is essential to make sure the information about products available are accurate and up-to- date. PIM makes this possible through building a sole, reliable source of product information across channels. This, in turn, helps in lowering the rate of product returns, thus increasing the returns on investment.

Reduces Catalogue costs

Consumers in recent times, are in search of detailed information on products. The print catalog includes the details such as pictures, specifications and price of the products. Web catalogs provide additional benefits such as review of the products from customers who have already purchased the product, minute details about the look of the product can be viewed by zooming the product, and images of the product can be viewed from different angles and so on. These features cannot be accomplished in print catalogs. The cost incurred in printing catalogs is huge when compared to web catalogs. In addition, any change in the product information can be updated on a regular basis in the website whereas it is not possible to print catalogs for every update which incurs a huge cost.

Simplifies localization and translation cost

Localization and translation are vital for any business to expand into new markets. This involves changing languages, currencies, payment modes and so on according to the new market. Doing it manually involves considerable investment in time, labour and cost. PIM simplifies and speeds up the localization and translation process. Hence, increasing sales which in turn increases the return on investments.

Most Happening E-commerce Trends in 2017

Customers today prefer to shop at their convenience. They prefer shopping online as it provides a large variety of goods, comparison of prices etc. at their finger tip. E-commerce satisfies these needs of the customers. E-commerce is any type of business or commercial transaction that involves the transfer of information across the internet. E commerce is constantly evolving with improved discovery, technology, logistics etc.

Chat Bots

A computer program designed to simulate a conversation with human users, especially over the Internet. Facebook, WhatsApp, Twitter, and Google are all introducing cohesive bots to help improve the shopping experience. They help to retain customers. They cleverly use push messages, text messages and emails to gently bring back customers. If a sale is not done and the product is in the cart it can send the user with reminders, offers etc. They are available 24/7.

Mobile Phones

Mobile has become a key driver in business as it is used at every stage of the purchasing journey. Consumers place a higher value of information from blogs and social networks. Mainly consumers are connected via mobiles to these social networks. Retailers must move to mobile first approach rather than improving their website for mobiles.

Live Video

The live video offers the facility to share live experiences with the audience. It also offers the customers opportunities to comment, start discussions in live time. Today live video feature is available on all platforms such as Facebook, Twitter, Instagram and YouTube. This enhances the engagement level compared to a standard video.

Mobile Payments

Wallets and cash payments will slowly fade away, as digital wallets gain prominence. There are some wallet apps such as Apple Pay, Google Wallet, PayPal etc. that are mostly used for e-commerce. E-commerce stores have already started to give special offers and promotions for digital payments.

Delivery Expectations

Delivery and return have always been a setback for online purchases. Beyond free shipping and return, retailers need to figure out new options such as same day delivery or local drop off to satisfy the customer expectations.

Customer Engagement

Customer Service and User Generated Content are important aspects of engaging with the customer. There are several shopping options for customers. The way we handle customers creates a difference.an emotional connection is created by customer engagement, they tend to come back.

Augmented Reality and Virtual reality

Both augmented and virtual reality are developed to give realistic experience to the customers. They help to improve sales by letting customers try the product before they make the purchase. This, in turn, makes the customers buy the product after they are fully satisfied.

Loyalty Programs

One of the most attractive trends is the customer loyalty programs. Rewarding customers is one method to retain them for a long time. When customers feel connected to a particular brand they are most likely to stick with it over a period of time. Discounts, cash backs, gift coupons etc. help to retain customers and build deep and long-lasting connections.

Review Marketing

Online sales are 80% based on the analyses written by other customers. People tend to give more importance to such reviews and ratings. Their buying intentions are majorly decided by such user reviews.